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Hi Y'all! ππ½ I'm Sam Chavez
I am a queer, white LatinX activist based in San Francisco whoβs passionate about a livable planet & human-centered, equitable societies.
I founded Roots of Change, a storytelling agency, in 2020 to: π Explore the roots of the world to shape the future we deserve β¨ Empower and sustain changemakers π± Spread empathy through storytelling π Cultivate connections that lead to lasting social change
I am a communications expert with over a decade of experience leading global brands' digital marketing and advertising campaigns. After over 10 years of working with Fortune 500 companies, I transitioned to using my skill set for political candidates, activists, and non-profits to advance social change through messaging and storytelling.
Growing up as a closeted progressive in a conservative family in Dallas, Texas helped shape my communications strategies. Bringing people along in the progressive movement means speaking directly on a human level and meeting them where they are.
"If I do not speak in a language that can be understood there is little chance for a dialogue." - bell hooks
I'm passionate about social justice, equitable finance, mutual aid, and combating the climate crisis. I bring a data-driven, empathic, and human-centered approach to strategic digital communications.
Connect with me on LinkedInο»Ώ
What is Roots of Change?
Roots of Change is a storytelling agency created by Knurdology LLC, an organization focused on advancing progressive values through storytelling, digital outreach, and communications. Knurdology was founded in 2020
Subscribe to our bi-weekly newsletter where we explore the π± roots of society to build lasting βπ½ social change. Learn how to use πstorytelling in your activism to cultivate connection that lead to lasting change. π
For ongoing insights follow us on Instagram.
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