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Evoking Change: Stories and Strategies for a Better World
Digital experts talk nonprofit messaging, social impact, and storytelling during political & digital chaos
Rewilding Communications
When you work in the wide-ranging advocacy space, you are bound to meet a variety of characters. Especially when you do things a little bit differently. Since founding Roots of Change in 2020, I intentionally have chosen to build connections who are challenging traditional thinking in this new era.
What I love most about my work is that it intersects into so many different realms: social justice, storytelling, emergent strategy, grassroots organizing, somatics, corporate marketing, systems thinking, spirituality, regenerative thinking, political organizing, and more.
And that’s what I aim to do with our interview series. Bring some really cool people together to offer different perspectives and actionable ways we can communicate to achieve the change we are fighting for today.
Our first featured interview is with an expert who’s been at the forefront of political communications since his time as the first-ever Digital Training Director for Obama’s 2012 presidential campaign.
Digital that Meets Our Moment
I sat down with Brad Caldana, the Founder and President of the Center for Digital Strategy, as he was making the final preparations for the Social Media Summit starting today! During our conversation, we discussed the chaos in the political and digital landscapes, the importance of storytelling for social impact organizations, and the need for organizations to adapt their digital strategies.
It’s chaos on every level. We have fully entered the lived repercussions of climate change. And 20% or 30% of the country has been very brainwashed, right? That makes them the majority of the Republican Party. The party is not that big, but 20–30% is enough to do damage in the political system. The world’s biggest greenhouse emitters have a major party that still denying while people are dying.
