Evoking Change: Stories and Strategies for a Better World

Digital experts talk nonprofit messaging, social impact, and storytelling during political & digital chaos

Sam Chavez @ Roots of Change
5 min readOct 1, 2023
Evoking change | stories and strategies for a better world, an interview with brad caldana and sam chavez

Rewilding Communications

When you work in the wide-ranging advocacy space, you are bound to meet a variety of characters. Especially when you do things a little bit differently. Since founding Roots of Change in 2020, I intentionally have chosen to build connections who are challenging traditional thinking in this new era.

What I love most about my work is that it intersects into so many different realms: social justice, storytelling, emergent strategy, grassroots organizing, somatics, corporate marketing, systems thinking, spirituality, regenerative thinking, political organizing, and more.

And that’s what I aim to do with our interview series. Bring some really cool people together to offer different perspectives and actionable ways we can communicate to achieve the change we are fighting for today.

Subscribe to Roots of Change

Our first featured interview is with an expert who’s been at the forefront of political communications since his time as the ​​first-ever Digital Training Director for Obama’s 2012 presidential campaign.

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Sam Chavez @ Roots of Change
Sam Chavez @ Roots of Change

Written by Sam Chavez @ Roots of Change

Social Justice, Storytelling, Messaging, Climate, Systemic Change | Queer, LatinX activist | 🦦🌱🌍 | My therapist calls me a healthy propagandist

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