Hi Y'all! 👋🏽 I'm Sam Chavez

I am a queer, white LatinX activist based in San Francisco who’s passionate about a livable planet & human-centered, equitable societies.

I founded Roots of Change, a storytelling agency, in 2020 to: 🔭 Explore the roots of the world to shape the future we deserve ✨ Empower and sustain changemakers 🌱 Spread empathy through storytelling 🌍 Cultivate connections that lead to lasting social change

I am a communications expert with over a decade of experience leading global brands' digital marketing and advertising campaigns. After over 10 years of working with Fortune 500 companies, I transitioned to using my skill set for political candidates, activists, and non-profits to advance social change through messaging and storytelling.

Growing up as a closeted progressive in a conservative family in Dallas, Texas helped shape my communications strategies. Bringing people along in the progressive movement means speaking directly on a human level and meeting them where they are.

"If I do not speak in a language that can be understood there is little chance for a dialogue." - bell hooks

I'm passionate about social justice, equitable finance, mutual aid, and combating the climate crisis. I bring a data-driven, empathic, and human-centered approach to strategic digital communications.

Connect with me on LinkedIn

What is Roots of Change?

Roots of Change is a storytelling agency created by Knurdology LLC, an organization focused on advancing progressive values through storytelling, digital outreach, and communications. Knurdology was founded in 2020

Subscribe to our bi-weekly newsletter where we explore the 🌱 roots of society to build lasting ✊🏽 social change. Learn how to use 📚storytelling in your activism to cultivate connection that lead to lasting change. 🌍

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